Partner With Our Fast-Growing Fitness Events!

Our Races and Special Events

Created in January 2000 to:

• Promote a healthy, active lifestyle
• Showcase our beaches and coastal communities
• Generate a positive economic impact for our area

Competitive Races (confirmed):

October 31, 2010: 2nd Annual Halloween Halfathon & 5K Race

• Entirely within Ft. De Soto Park, Tierra Verde
• 800 - 1,000 athletes

December 12, 2010: 9th Annual Holiday Halfathon

• Madeira Beach to Taylor Park, Largo
• 1,400 - 1,600 athletes

January 23, 2011: 6th Annual Clearwater Halfathon

• Starts and finishes at Coachman Park
• 700 - 900 athletes

January 23, 2011: 5th Annual Clearwater 5-Miler

• Starts and finishes at Coachman Park
• 250 - 500 athletes

March 20, 2011: 2nd Annual Clearwater Halfathon & 5K Race

• Entirely within Ft. De Soto Park, Tierra Verde
• 1,000 - 1,200 athletes

Non-Competitive Fitness Events:

January 23, 2011: 2nd Annual Clearwater 5K Fitness Walk

• Starts and finishes at Coachman Park
• 250 - 500 fitness walkers

January 23, 2011: Inaugural Kids' One Mile Run (tentative)

• Starts and finishes at Coachman Park
• 200 - 500 children

Our Affluent, Active Achievers =
Your Target Audience

Runner Demographics
From the Runner's World magazine Subscriber Study:

Athlete Psychographics

The numbers above indicate the average runner enjoys a very high level of personal success, due to "type-A personalities" and a commitment to excel. Long distance athletes take that commitment to another, higher level. They train continuously for months to succeed in their varied goals of finishing, running the race in a personal best time, and / or earning an age-group award.

Runners' personal and work lives reflect this same drive to succeed. Endurance athletes often work in professional careers such as doctors, lawyers and executives. Many are business owners, political leaders or decision-makers in their company. The endurance athlete's lifestyle requires a strong commitment to training, including a keen interest and proactive approach to maintaining good health.

Partner Exposure, Benefits and Opportunities

Reaching our affluent, active achievers is affordable for any company and any budget. We offer the following opportunities to meet your objectives:

• Brand Identification: Logo / Name Inclusion
  
  • Web site
  • E-Mail Blasts
  • Brochures / Postcards
  • Print Advertising
  • Posters
  • Athlete T-shirts
  • Volunteer T-shirts
  • Banners
  • Public Address Announcements
  • Press Releases
  • Mile Markers - for title sponsors only
  • Athletes Numbers - for title sponsors only
  • Awards - for title sponsors only
• Category Exclusivity
• Contingency Award Distribution
• Complimentary Race Entries
• On-Site Vendor Space - for Sampling, Sales, Display
  Download pdf application form for booth space
• Sampling / Brochure / Coupon / Catalog Distribution in Participant Goody Bags
  Download pdf application form for Goody Bags
  

Integrated Partnership Packages

All Partners benefit from widespread, consistent and positive association with our highly visible, professionally staged events.

Event Title Partner
With this comprehensive package, your company or brand is married to our individual event title, providing the biggest bang for the buck. All references to your event will include your name: race logo, press releases, brochures, print ads, posters, Web site, e-mail blasts, stickers, signage, mile markers, runner numbers, awards, athlete t-shirts, volunteer t-shirts. Your company's representative will be invited to present awards to the overall winners. Event Title Partners also enjoy complimentary entries, category exclusivity, and added value as a Gold Starfish Partner for each of our other events.

Gold Star Series Partners
This level of support offers significant benefits, virtually every exposure opportunity available throughout each event for the season. The primary difference between Title Partners and Star Partners is the inclusion of the Title Partner's name or brand into a particular event name. Each Gold Star Partner will also be invited to present a portion of the age group awards during each event.

Florida Halfathon Challenge Title Partner
In addition to offering overall, age-group and finisher awards after each race, we also track finishing times to determine Champions of the Florida Halfathon Challenge.

The Challenge Title Partner enjoys exposure during each event, second only to each event's title sponsor. In addition, with this comprehensive package, your company or brand is married to our series title, providing this season's biggest bang for the buck. All references to this series will include your name: series logo, press releases, brochures, print ads, posters, Web site, e-mail blasts, stickers, signage, series awards, athlete t-shirts, volunteer t-shirts. Your company's representative will be invited to present custom awards, incorporating your logo to the overall series winners.

In-Kind Partners
Provide goods and services for official use and/or consumption by race staff and its athletes. In-Kind Partners enjoy many of the exposure benefits listed above, depending on their specific exposure goals and their contributions. Our needs include apparel, timing, communications, transportation, beverages, food, athletic products, etc.

Hospitality Partners
Airlines, Car Rental Companies, Restaurants, and Resorts can participate by offering discounted rates for our visiting athletes. Hospitality partners are promoted through our Web sites, e-mail blasts, and printed materials, depending on each partner's level of participation.

Contact Us

For additional information or specific benefits and pricing for each level of partnership, please call Chris Lauber at (727) 347-4440 or send an e-mail with contact information to FLRoadRaces@aol.com